What We Do: Corporate Identity Packages

Corporate identity packages

“Strengthening our identity is one way of reinforcing people’s confidence and sense of citizenship and well-being.”

– David Blanket

Number one in our “What We Do” blog post series. Be sure to check them all out!

Corporate Idendity Packages

What is Corporate Identity?

Corporate Identity is a term often used by designers to describe a collection of marketing materials – usually tangible – that are designed to reinforce your brand.

Corporate Identity packages may include such items as a business cards, letterhead, envelopes, postcards, notepads, notebooks, promotional items, and more, depending on your needs. While your logo is the number one visual representation of your company’s brand identity, these items are designed to support and reinforce it. Because they aren’t specific to any particular season, service, or promotion, they can be used over and over again and are a valuable investment.

Riverpark corporate identity

How can a Corporate Identity help me?

  1. Create consistency in design
    Expert Corporate Identity designers will ensure that your brand remains visually consistent. Constant messaging increases the level of trust that a prospective customer will feel for you, and aids in recall so that you stay top of mind.
  2. Level your business up a notch or two
    Present yourself as the most important contender in the marketplace. Strong visual branding expresses to potential customers, investors, and even your competitors that you are dedicated to quality and excellence.
  3. Make you stand out in a crowd
    Imagine a fish bowl filled with business cards. Wouldn’t you want your card to rise to the top? The quality of design and even the feel of the paper that’s used to print your materials can make a huge difference in how you’re perceived, and how well you’re remembered.

Blackstone corporate identity Caffeinated Design Studio
Are ideas starting to percolate? Give us a buzz today to learn more about how a Corporate Identity Package can help your business.

Kristin Heffley

Kristin Heffley

Chief Executive Caffeinator at Caffeinated Design Studio
Kristin Heffley is founder and Chief Executive Caffeinator at Caffeinated Design Studio, a visual marketing agency based near Seattle, Washington. She loves coffee, her family, and helping clients create knock-their-socks-off brands, among other things. Her favorite caffeinated drink is a sugar-free vanilla Americano.
Kristin Heffley
Kristin Heffley
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