What is your brand personality?

Imagine that you are sitting in a coffee shop with your brand – let’s call it Brandy – having a cup of coffee and chatting about life. Close your eyes and picture it. What is Brandy’s gender? What would Brandy look and sound like? What are Brandy’s priorities, goals, and ideals?

Remember to answer these seven questions from Brandy’s perspective – not your own!

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