What We Do: Better PowerPoint Presentations

“I think everybody’s got a presentation. Everybody looks a certain way because they want to convey a certain image. You look a certain way because you want people to listen to you in a certain way.”

– Marilyn Manson

While your audience may not expect you to have a degree in design, they are secretly judging your PowerPoint presentation.

That’s why we offer PowerPoint design services.

Here’s a fun fact for you: 90% of what is submitted to the brain is visual, and images process 60,000 times faster than text. Unfortunately, most presentation decks are loaded with boring text and bullet points, cheesy clip art and bad stock photos, annoying animations and transitions.

Best-selling author and speaker Seth Godin has made a list of five things to avoid if you want to create an amazing PowerPoint presentation:

  1. No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken.
  2. No cheesy images. Use professional stock photo images.
  3. No dissolves, spins or other transitions. Keep it simple.
  4. Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program. Instead, rip sounds and music from CDs.
  5. Don’t hand out print-outs of your slides. They don’t work without you there.


And, as Seth points out, bullets are for guns.

So, what CAN you do to create a presentation that works? Here are some tips:

Use powerful imagery

Just because you should avoid using clip art or cheesy images doesn’t mean you should avoid visuals. On the contrary, the right images can make or break a presentation.
how to use images in powerpoint

Don’t use a built-in theme

You want your presentation to be memorable, and to reinforce your brand.

Practice safe typography

Font choice can be incredibly powerful in conveying the right (or wrong) message. Serif fonts are generally considered to be conservative and traditional, while Sans serif fonts feel more modern and casual. Script and handwriting fonts can be used sparingly – in titles, for example – to bring a sense of elegance or fun. Certain fonts should always be avoided as they will make your presentation look unprofessional.
don't use these fonts

Be as clear and concise as possible.

When in doubt, KISS (Keep It Simple, Silly). Animations and transitions are, in general, distracting and not worth the extra time it takes to set up. Too much activity on a slide will encourage people to read rather than listen.

“The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what you’re going to say that fits in with that image. Then, if you do it right, every time they think of what you said, they’ll see the image (and vice versa).”

– Seth Godin

Follow the 10/20/30 rule when you can.

The 10/20/30 rule says that you should limit your presentation to no more than ten slides, no more than 20 minutes, and keep your font no smaller than 30 point. While this rule may not work for you, you can still keep it simple (see rule #4).

Differ the content you deliver verbally and onscreen so people don’t get bored.

Want to keep the attention of your audience? Don’t just read what’s on the screen. Instead, use visuals on your slide to reinforce what you’re saying. If you want to provide all of the content to your audience after the presentation, then prepare a more detailed document to distribute later.

How can Caffeinated help?


There are a couple of ways that we can help you to rock your next PowerPoint presentation.

Template design
Our talented designers can create a flexible set of templates that are beautifully branded for your company. This cost-effective option provides you with up to five slide templates to provide variety and fill all of your needs for just $99.

Custom presentation design
Using the content that you provide, we will design powerful, effective custom presentation slides. Custom presentations are priced by the hour, and the cost will depend on variables such as quantity and intricacy of custom illustrations, stock photo expense, and number of pages. Our professional, eye-catching slides are not editable, and don’t include transitions or animations.

For more information on this or any of our services, just give us a buzz! We’re here to help.

Kristin Heffley

Kristin Heffley

Chief Executive Caffeinator at Caffeinated Design Studio
Kristin Heffley is founder and Chief Executive Caffeinator at Caffeinated Design Studio, a visual marketing agency based near Seattle, Washington. She loves coffee, her family, and helping clients create knock-their-socks-off brands, among other things. Her favorite caffeinated drink is a sugar-free vanilla Americano.
Kristin Heffley
Kristin Heffley
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