A GREAT DESIGNER IS REALLY A VISUAL STORYTELLER.
Visual Marketing uses the power of imagery to communicate your brand story. Your logo, color choices, typography, images, and illustrations can turn concepts and intangible things like your brand message, brand promise, and brand values into something concrete and memorable.
If content is king, then good design is its crown.
We all know how important content is in small business marketing. We’ve been hearing it for years – “content is king”. But in these days of 140 characters and short attention spans, sound content by itself is no longer enough to get noticed.
Design is the finery that makes your content stand out in the crowd. At Caffeinated Design Studio, we believe that Visual Marketing can make a new business appear to be as solid as a Fortune 500 company or an established business look like a low-budget startup.
“Your brand IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.”
So says Jeff Bezos, Founder of Amazon, and we agree. Consistency is key to branding because it builds familiarity, clarity, and trust. The message that your brand conveys must be the same whether someone is looking at your website, reading a brochure, or listening to you tell them about your business face to face.
Caffeinated Design Studio strives to create a brand that is in harmony with you and your business.
Always design with THE FUTURE IN MIND
Whether we’re planning your website or creating a new logo, we will ask you where you see yourself in five or ten years.
That’s because a house built on a weak foundation can only expand so much before it collapses – and the same is true of your brand. A strong, stable base is necessary to support a growing framework. You’re investing in the future of your business, and your brand must be able to evolve as you do.
“Our clients are awesome!”
That quote comes directly from Kristin Heffley, founder of Caffeinated Design Studio. And it’s a sentiment that the Caffeinated team lives and breathes every day. Our business may be Visual Marketing, but our passion is YOU – our client.
Design is a collaborative process, so we work hard to understand what you like and how we can help you to achieve your goals. We will share our experience, expertise, and knowledge with you, and we will listen to your feedback.